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Once the powerhouse of the Russian Empire’s manufacturing might, Elektrostal has long nurtured a dream to transform from an industrial giant into a true “garden city.” Today, that vision blooms in the reimagined El Park: a vibrant public space where the city’s hard-edged heritage meets its green ambitions.
More than just a park, El Park is an urban oasis where history, culture, and play intertwine. Beneath leafy canopies, modern playgrounds, sports courts, and open-air event zones create a living stage for the city’s everyday life.The refreshed visual identity doesn’t just whisper “welcome”, it shouts it in color.
Bold palettes and fluid shapes capture movement and joy, while clean, accessible typography ensures the message is clear to every visitor. From sunrise yoga and family festivals to concerts and seasonal fairs, El Park keeps the city moving, meeting, and making memories. Its new brand is more than a facelift — it’s a promise that Elektrostal’s green spaces will stand proudly alongside its industrial achievements, proving that a city can honor its roots and still grow fresh.