Turning Wishes into living Wonders

A campaign to celebrate the magic of birthdays for Chudo-Park, a family entertainment chain in Moscow. The challenge was to capture the spirit of endless joy, a place where kids laugh, parents relax, and families celebrate together.

The video concept centered on transformation. We staged a scene with a family and children in front of a decorated background wall. As the main heroine, a young girl,  makes her birthday wish, the wall disappears and the scene shifts into the colorful world of Chudo-Park. The transition symbolizes how birthdays here are not just ordinary moments, but unforgettable experiences brought to life.

SHACLAMIAN led the full creative process, from idea generation and copywriting to art direction and on-set execution. The result is a lively, heartfelt film that positions Chudo-Park as the ultimate destination for birthday celebrations — a place where wishes come true, and families share memories of joy.