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Innery is a personalised healthy meal delivery service for Armenia and Georgia, built on a simple truth: food is more than fuel — it’s an experience. And experiences start long before the first bite.
The name Innery says it all — it’s about what’s inside. Inside the food, inside the person, inside the day you’re about to have. That’s why the logo is a transparent circle, not a decorative badge. It’s a “peek window” — a small, honest gesture that says, look, here’s exactly what you’re getting. No staged photography, no hiding behind packaging. Just the real, fresh, vibrant colours of your next meal staring right back at you, almost daring you to take the first forkful.
The design language plays with the natural beauty of vegetables — not in a clichéd rustic way, but in a bold, almost pop-art manner. Think deep beet purples, carrot oranges, leafy greens — layered like brushstrokes with subtle textures that make every pack feel alive. The typography is deliberately minimal, letting colour and form do the talking. And the layouts adapt to the rhythm of the day: mornings feel crisp and energising, afternoons bring a refreshing lift, and evenings slow down with a sense of calm reward.