Care More: Dental Ethics & Brand Messaging

For this project, SHACLAMIAN worked on developing a brand messaging platform and narrative for Dr. Vazgen Asatryan, a dental professional with a strong emphasis on ethics. Instead of relying on the typical visuals and clichés found in the dental industry, the focus was placed on a simple but powerful idea: care more.

This phrase became the anchor for the brand — guiding communication, shaping tone, and allowing the message to expand into different contexts, from patient interactions to professional standards. The campaign brought the narrative to life through bold, minimal visuals and direct statements, creating a system that could flex across social, outdoor, and digital channels.