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DOING HUMAN THINGS

Recognizing the sovereign force and the uniqueness of people’s creative capital, we convene the earnest minds to contribute to culture and drive growth. In a terrain flooded with signals, clarity calls for a grounded space, a home held by an inspiring vision for the future. To sustain it, we continually replenish our reservoirs with evolving tools, philosophical fluency, and visual reasoning.

SELECTED WORK

Idea. People. Outcome. All cared for.

Subway billboard posters with smiling faces and text 'Share Your Smile' for dental campaign

Campaign Strategy to light up the city.

Most dental campaigns still rely on familiar tropes—selling a “confident,” “perfect,” or “shining” smile. We approached it differently. Smiley ad campaign strategy works on two levels. First, it’s a clear and honest showcase of real smiles and real patients.
Vintage sepia family portrait of the founder of Elektrosal factory, with his son and daughter at a table, early 20th century.

From Steel to Green: Central Park Rebranding & Renovation

Once an industrial powerhouse of the Russian Empire, Elektrostal now sees its garden city dream take shape in El Park, a vibrant space where hard-edged heritage meets green ambition.
Minimalist dental campaign poster with wooden toothbrush and text 'care more brushing

Care More: Dental Ethics & Brand Messaging

For this project, SHACLAMIAN created a brand messaging platform and narrative for Dr. Vazgen Asatryan, a dentist known for his strong ethics. The story centered on a simple but powerful idea: care more.
Mars Mission concept logo design with gradient detail

Mars Mission: Logotype & Visual Identity Concept

Mars Mission is a visionary project to turn the Red Planet into a habitable world. Its three phases build communication and research, form an atmosphere with early life, and create a breathable environment with plants.
Innery brand identity design with circular typography and gold emblem

Innery Brand Identity – Good Inside, Great Outside

Innery is about what’s inside, the food, the person, the day ahead. Its logo, a transparent circle, works as a ‘peek window’: no staged photos, no hiding, just the real, fresh colors of your next meal inviting you to take the first bite.
Creative ad visual for Northcape Cargo concept showing astronaut with bold yellow text ‘We Move Cargo’ — emphasizing straightforward logistics branding.

“Doing nothing but”, Northcape Cargo Ad Campaign

While many logistics brands overcomplicate their story, we positioned Northcape Cargo with honesty and clarity. No exaggerations, no glossy promises, no distractions — the campaign defined the brand by what it doesn’t do.
Panoramic view of Yerevan city skyline with Mount Ararat in the background, Opera Suite Hotel logo and slogan ‘Feel just a piece of your home’ overlaid.

Opera Suit Hotel: Not only a destination, but a starting point

Our idea was simple: every part of a hotel can feel like home. At Opera Suite Hotel, the living room, kitchen, and bedroom become spaces of comfort and belonging — your home in Yerevan before exploring the world.
ArpiSolar marketing presentation kit featuring solar panel brand identity

Designing a Sustainable Future

For this project, we created a visual and editorial package to showcase Arpi Solar’s mission and impact. Our work included original photography of both technology and communities, along with graphic design for clear infographics, layouts, and visual narratives.
Arine Tagvor personal brand presentation booklet design

Furniture crafted with bespoke inspiration

We created a full artistic showcase for Arine Tagvor, a bespoke furniture designer whose work turns raw materials into soulful art. From concept and photoshoot to copywriting and editorial design, we handled the entire process.
Aerial view of Yerevan city with Mount Ararat in the background, overlaid with floating digital numbers symbolizing solar energy generation data.

Solar Snap: Capturing the Power of Change

For this project, we developed a business presentation video for a leading solar energy company in Armenia – Arpi Solar. The video was designed to communicate the benefits of shifting to solar—highlighting cost efficiency, energy independence, and environmental impact.

Kiosk is a kiosk

For KIOSK, we developed a complete brand identity — from naming and logo design to a lifestyle photoshoot that brings the brand’s energy to life. The result is a bold, accessible visual language that fuses urban street food culture with fresh design.
Close-up of a painted portrait featuring a stylized face with deep brown tones and expressive eyes on a turquoise background.

A glimpse of identity: Short Film for Armine Tumanyan Personal Brand

With Armine Tumanyan — art manager, curator, and painter — the story had many sides. The artist in her studio, the curator shaping exhibitions, the manager guiding cultural projects.
Family celebrating a little girl’s birthday as she makes a wish and blows out candles on a cake, part of Chudo-Park video ad.

Turning Wishes into living Wonders

A campaign to celebrate the magic of birthdays for Chudo-Park, a family entertainment chain in Moscow. The challenge was to capture the spirit of endless joy, a place where kids laugh, parents relax, and families celebrate together.

Brand OS

Identity Suite

Comms Strategy

Campaign Toolkit

Visual and verbal, turning language into energy.

With each project designed to inspire.

MATERIAL IS THE
EMBODIMENT OF OUR IDEAS

Portrait of David Shaclamian, creative director and brand strategist, smiling and looking into the camera.

Hi there, this is David Shaclamian – Creative Strategist and Producer. I write lines, direct visuals, and together with talented people, lead the process, bringing it all together into new creative entities. Rooted in philosophy and the arts, and shaped by a professional journey across cultures, my playbook rests on simple truths: clarity is a form of courage, value grows where people are valued, and creativity is the only effort that unlocks the exponential. When practiced properly, these principles serve the common good, empowering economies and stewarding the environment.